I am currently working on an advertising campaign for a toothpaste company: Colgate Total. I decided to focus on the aspect of whiteness. As my main slogan I chose: ‘Teeth so bright they give you light’ (credits to my friend Paulina E.). The idea is based on a smile but the teeth are replaced with light bulbs. Light + white teeth = light bulb, get it?
Teeth so bright they give you light